The firm published its twice-annual Taking Stock with Teens Report, analyzing 6, responses from Gen Z participants whose average age was 16 years, and found that spending was up 6 percent from the past fall and up 2 percent from a year ago. While food was their priority, young male and female consumers are still dropping their hard-earned cash on clothing 16 percent for men and 25 percent for women , favoring athleisure brands such as Nike and Adidas. See Also. For footwear, Nike still held the top spot; however, Vans has expanded its standing, registering 16 percent of the market share, up from 12 percent last fall. Meawhile, Adidas hung on to its third-place ranking a 14 percent share, up from 11 percent.
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Nike was the top brand for teens. These younger consumers are driving change in retail - the report showed that, overall, teens are spending more on food than anything else, shopping online, and continuing to drive growth in athletic wear. The survey was done of 6, teens across the US, with an average age of Here are their 10 most popular apparel brands:. Despite filing for bankruptcy in and being saddled with debt, teen retailer Rue21 is still winning over the hearts of teen shoppers. It was ranked in fifth place overall for female shoppers. PacSun also filed for bankruptcy in , but it still remains popular among teens.
Shoes for Girls
Why are Birkenstocks so loved by teens? Birkenstock Facebook Millennials and centennials have something in common: They both have unlikely tastes for traditionally uncool footwear. According to a recent report executed by Goldman Sachs and Teen Vogue, fashionable young women's favorite footwear brands include Birkenstock, Sorel, and Nike. Nike's place on the list isn't particularly surprising — teenagers love Nike , and the brand's sneakers bode well with the athleisure-obsessed retail climate. But the other two brands are.
From trendy hi tops and trusty ankle boots to smart loafers and slip on plimsolls, our range covers all occasions. Whatever the day has in store, trend-inspired detailing and practical designs will provide style and comfort to growing feet! Search River Island. Search River Island Search.